Sunday, August 8, 2010

Directing TV commercials


For those who dont know, in addition to photography I also freelance direct tv commercials as well as other film and video projects.  I have been doing this for quite some time. I find television when done well little more complex than photography, you have to work well with people because crews are much larger.  However when done right its a very gratifying experience.

(Shane watching for continuity, I'm watching the scene, Jamie on camera, MKM art, copy and accounts in the background)
We just wrapped two days shooting commercials for Integra Tire Yesterday (produced by original productions and MKM). Without question Day 1 was one of the most difficult shoots of my career.  


(Jamie raising a lighting concern with me)

The technical side of the shoot was not difficult, but the environment we were in made life very uncomfortable.   

(Jamie freezing his knees.)
On Day 1 we shot two commercials over the span of 14hrs  on a cold hockey rink. Because of the tight shooting schedule and to say on budget, we basically couldn't leave the rink to warm up the entire time. (with the exception of a 15 minute break at noon)

(Jamie, Myself and Mike from MKM)
However our crew was simply awesome. It consisted of Jamie Coutts (DOP/CAMERA OP), Nathanael J. Sapara (Key Assist), Jesse (sound), Shane Turgeon (assist), 3 MKM agency people and of course myself.
(Nathanael and Jesse)
I had a clear vision for the on ice spots. It consisted of a moody hard light.  Lots of shadows and contrast with deep blacks. I wanted a lot of mood and emotion while Meaghan (our talent) skated.


(explaining to Meghan that im on a close up shot, so she doesn't have to worry about her feet)

My vision was approved by the art director over at MKM, which basically meant we were both on the same page. This simple mutual agreement may seem small, but its a huge plus when two creative minds agency and director agree.

(Jamie asking me for the second time if im sure its a good idea to film right behind the net as Meghan shoots pucks)
It makes the shoot fun, and run smoothly. Having fun onset is not something that's easy when you start at 5am and end at 7pm... spending pretty much that whole time on a cold ice surface. 

We elected to shoot with a bunch of HMI lights. This allowed us to have daylight balanced lighting as well as have enough power to light alot of the rink, while still keeping a lot of it in the shadows.

(Our talented bunch of actors waiting for us to light the scene)
 I decided to post some of the production stills that Nathanael and Shane took during the day.
Enjoy.
C

2 comments:

Anonymous said...

Hey Big Cus!
That's pretty cool about the comic, or should I say graphic novel to be PC. It does kind of look like you. :-)
We missed you at the party on the 7th. But when you gotta work, you gotta work. Take care and keep the updates coming.

Carla

Curtis Comeau said...

I would have rather been at the party that on ice for as long as we were... :)