Tuesday, July 20, 2010

Harley Davidson and Molson Canadian poster series in Calgary AB

Just got back from shooting a 3 poster campaign for Molson Coors and Harley Davidson in Calgary. Left first thing in the morning arrived on location at 11am and we shot till 2pm. Nice quick half day.
I'm not a motorcycle guy, not at all. In fact i drive a BMW x3 and before that and Audi A4... so my experience with choppers was nil..
 Needless to say I had to do some research into bike positions and how I wanted to shoot it.  
The other thing is that commercial photographs of vehicles are almost never shot in western Canada, Unless its from a private collection, so I really needed to plan how I was going to shoot the bike properly, as my vehicle experience was also slim.
Comically I don't even know how to move a motorcycle, so I had to have the store guys do it for me.
We shot the bike on location in the Harley store, which is never a great idea (to shoot at a store), but because they had this empty warehouse and the scouting photos looked cool it all worked out, and the client seemed really happy.   
I lit the bike with two backlights flagged off with black cardboard. They were Elinchrom Ranger packs. The main light was a Elinchrom 600 with a Elinchrom square medium box.
I shot it with the phase on P30+.
Off to play hockey, then shooting another series tomorrow.
Enjoy!

C

No comments: