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I love canon products. I swear by the 1dsMK3, and for alot of my work like travel and documentary no other camera works as well. True the ISO range on the MK3 sucks, but i rarely shoot over 400 anyways, so for me the ISO argument is a moot point. But this blog post is to mention the power of Phase One backs. Really I cant imagine how a photographer could work in the commercial field without owning or having constant access to Digital Medium Format, especially studio shooters.



I understand the argument of spending 20,000 or more on a camera, but then how the hell do photographers shooting on the 5D or 5D2 even attempt to justify rates of $1000+ a day. I mean come on, the cameras alone just dont justify the photographer day rate!

Thankfully though for high end pro shooters, I am noticing that many ad agencies are starting to realize that photographers who shoot on lower end SLR's may not be the best choice for the commercial jobs... And rightfully so.

For those who are reading this who have never shot or seen photos from D medium format its really another world. When a client and photographer is concerned about quality, and I mean real quality, there is no other way to go. I am finding myself shooting more and more and more on my Phase One p30+ even when the job dosent require it. I guess it comes down to the fact that I want to deliver the best possible product interms of image quality I can, and phase allows me to do just that.

Some work from the phase back.
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So over the past 2 weeks all of the oilers wives and girlfriends, were in the studio to shoot their charity poster for their foundation. When Ornella Moreau called she pretty much gave be carte "blanche" to do what I wanted to do... hahahah get it "blanche" So naturally I rolled on white.
But I am fortunate that the companies who call me are looking for something different, not the Jostens school portrait with the lame 3 point lighting, and cheesy colored backgrounds and the over used cliché of the vignette. .jpg)

The councilors last series of headshots were so bad that many of the councilors have decided to commission their own photographers to re shoot their portrait. Again very similar to Avedon work, with a Nigel Parry mixed in, but in BW.
You see I provided Don a bunch in color as well, but being the man he is, he can appreciate where I was going and from my understanding used the BW. I am told you can see this pic of Don in city hall.





Considering alot of my portrait work is based on that of Nigel Parry, Liebowitz and Avedon, I have no need for a complex shooting space. What you see here is the shooting space (open) and the waiting area with the red couch.
Behind the french doors is the editing suite (pic with the cpu screen, jones soda and wine bottles) 

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For those who have shot with me before, know I have and carry an abundance of location packs, and lighting gear, but very often I opt not to use them. In this series only shot one photo with a strobe pack..jpg)
All the rest are natural ambient light... can you tell which one was shot with a strobe? Anyways these were shot for NAS and the client is Alta Gas. 