AMA and yummmmyyy Food.

For the past few years I have been commissioned to photograph the membership guide of the Alberta Medical Association. It's quite an enjoyable project to shoot and I look forward to it every year. I get a chance to work with an experienced art director and for a client who allows me to pretty much shoot what I want.

My direction changes from year to year. I end up shooting one year with hard light, the other with soft light, sometimes with tungsten while other with strobe. I want to keep the look fresh and modern.

The biggest challenge is shooting the Executive group photo. Everyone is very nice, but I'm just not a group photo shooter, so I have to plan carefully and in advance to ensure we get a shot that works.

This series was shot with Elinchrom ranger strobes, gelled with half cut CTO gels to warm up the photographs. I used soft boxes on every image, with no back light. I wanted the images to have an organic look to them.

I also shot handheld, with my Canon 1ds MARK 3 and mostly on my 85mm 1.2. The biggest challenge is that my art director really wants clean backgrounds, so I always have to keep wide eyes, and ensure there are no stray things lying around.

I just shot food for a Greek restaurant called Koutouki, which was featured on a TV series called "Family Restaurant". I will post more next week here is a teaser.

Enjoy!

More Technical Detail

Hope all is well with everyone.

I am going to post a few images from shoots that show a diverse discipline range. I am going to revert back to what I did in the past and discribe my shooting techniques and tech details with every image I post.

In this post you will see some Food photography from Century Hospitality, A story on Air Travel in Denver CO, Commercial Hair Product Packaging photos from Eveline Charles Salons, a stock image purchased from me for travel story on Egypt and interiors for Vons Steak House.



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This image was shot on seamless.... I used 4 lights, and a reflector. My client wanted to see the "shine" on the girls hair that the product produced. So I went with hard light. No beauty dish here. Just standard reflectors on my Elinchrom ranger heads.

Same set up as the image above.

 
The creative for this Air Travel sotry was simply Glam images of airplanes. So all I really needed was access... thats what the biggest challenge was... So I armed myself with various telephotos and a bunch of granola bars and went to work.
 

Food...... 14 dishes in 3 hrs. We ended up shooting on white to ensure the food would POP. I wanted to food to have a sense of grandeur.... So I ended up shooting low angles and tight.

I also didnt want to shoot that shallow depth of field look that almost every cook book looks like today. Its not that I dont like the shallow DOP look, infact I shoot it alot, but in this case I wanted something that had some "pop"
 
 

Vons is a steak house... so to me it said "warm" interiors. On this particular photo, I shot metering on the ambient light on the window and used a large Elinchrom Octa-bank to fill the scene. I ended up dodging the VONS carpet in post to make it pop a bit. I ended up using the ranger packs because I hate dragging around power cords when shooting interiors.

I often get emails from magazines wondering if I have any stock of specific countries to stories they are running. So rather than sending someone to say Egypt to shoot, editors often contact photographers who have worked in that country and see of they have any one off stock images they can purchase.

People often think that istock is a good option, but its really a big nono for editors. The main reason is that same image can be used the next day for any possible use. When I usually am contacted its to purchase and image for a 3month period.

This was the case when I was asked by an editor I know quite well. He specifically wanted a photograph of the Sphinx... but he wanted it from a different perspective, and not the traditional view. I send him my contact sheets and he choose this one. Shooting this was like most of my travel. Natural light, most likely a 24-70 on the 1DsMARK3. Probably at ISO 800.
Hope you enjoyed this post!
C

Random Ramble

Its 1am, and I really should be hitting the sack as I have a full day of post tomorrow. I need to complete a shoot for Zag creative, Avenue Magazine, Defense Contractors of Canada and West Edmonton Mall.

I am also working on my art gallery in my new home, and that seems to be taking a little more time than originally planned. Anyways, like I was saying I should be heading down for the night, but I just popped is JAWS 3.

I was in Best Buy on Friday and passed across a DVD bargain bin, with movies like RepoMen, Young Guns, a plethora of Steven Segal films and one last copy of JAWS 3. I also picked up The 1956 classic film “The 10 Commandments” with Charleston Heston. I haven’t quite mustered up the time to watch a 3hr and 40 minute epic film, but I hope to sometime in the next few weeks. 

Cabo San Lucas and Toronto TTC

I really wish I had more time to blog about recent shoots, but I have been all across Canada shooting... coupled with moving into my new place.

Its not just the move, but I decided to completely changing the style and furnishings for my new place. I used to have an organic wood furniture with and warm tones... but i just got tired to the builder beige and warm style furniture.

So with my new place I went with grey walls everywhere and white trim. An angular black leather Barcelona sectional and modern arm chairs are pretty much as sharp contrast as one can get to my beige fiber couch and brown suede bucket chairs.

Everything is being changed, kitchen table, dining table, chairs, art, sofas, chairs, couches, stools, bathroom decor, home office, carpets, area rugs, tv stand, lighting fixtures... alot of work.

Anyways this little makeover has really consumed almost every passing moment of my free time.

I really appreciate all the "hey whats up Curtis? Where are the new blog posts?" emails I have been receiving, so I wanted to quickly post these photos.

Here are a few travel images I shot 3 weeks ago from a week long commission in Cabo San Lucas as well as a few images I shot in Toronto last week of the TTC and Yorktown mall for Pattison Outdoor.

Cant Hurt To Ask

Back home and off again.

Just got back home from northern Alberta (yesterday), and am now packing for a trip to shoot in cabo-san lucas Mexcio.

I can't really show any of the editorial works I shot on this recent trip with the exception of one photo. I promised myself I would be more dynamic and take more risks when shooting in 2011.

An opportunity arose on Friday when I was shooting Dr Hugo Sutton of Alta Vision Plus. We were shooting Dr Hugo (an eye surgeon) for an editorial piece. We ended up shooting the with the conservative portraits cover option and the technically well light run of the mill staged mock scenarios.

The shoot was all but over. I was happy with the results, but I wanted to make good on my promise to myself to "take more risks when shooting".

So I asked Dr Hugo is he would pose for a quirky photo with some large squishy eyeballs.

In addition to being a respected eye surgeon he is also a respected academic. So naturally I was a expecting him to politely decline my asinine suggestion to have him pose with squishy eyeballs. But to my surprise Dr Hugo not only accepted, but played it up for the camera too.

When you least expect it...

Obviously I travel a lot for my job. So naturally I end up staying in a lot of different hotels. Because I almost never book my hotels more often than not the accommodations I am booked in are average and consequentially never become a memorable part of the trip.

However every and then I end up being completely surprised by my accommodations and end up posting a blog on a hotel I am staying in. Last summer I posed on the Pastana hotel in London, after that was the Monaco hotel in San Fran and now the Platinum Hotel…. Where is it? Read the blog and find out. 

I arrived yesterday evening to (_________ _________) , and proceeded to this new Platinum Hotel with the expectation that it would be the average run of the mill pre-approved 4 star accommodations.

I was stunned at first when I entered to see purple trendy lights and a huge Alice in wonderland chaise in the front entrance. Things only got better as I entered the front lobby.  Chic design, trendy furniture, cool lighting, off the wall color palates fancied my senses.

When I entered the room, I was literally blown out of the water. Hard wood throughout, clean white paint, track lighting, zebra influenced tables, the kitchenette was encased in reflective white cabinetry, topped with grey granite. Bedrooms (two) had custom headboards, high thread count sheets, tiger accent pillows, and there was funky art hanging on the walls.

I guess had this hotel been in SanFran, Paris or somewhere in Rio DeJaneiro I would have been pleasantly surprised, but this hotel is smack dab in the middle of Fort McMurray Alberta. – I am here again for a 3 day magazine shoot.

Like I always say, “Your trip is what you make of it, but if you get to stay in a cool hotel your trip is always a little bit better”.

Gritty Heros...

For the past few months the Canadian economy has been picking up steam, but Alberta trumps all other provinces. The past 6 months has seen me get call from large public and private companies I haven't heard from since the crash in 08'.

Finning Canada was one of those clients who called. They have always had a go to photographer who shot pretty much everything for them. However recently they decided to change things up and vary up style.

Finning's CAT equipment has a heavy presence in the Alberta oil sands. Consequentially last week I shot over two days a fantastic collection of images to be used for a recruitment drive. Further proof the province of Alberta is once again on the upswing.

With this collection I wanted to show the workers as "Gritty Heros" if you will. The Finning team gave me pretty much carte blanch which allowed me to really light the way I wanted to. the only challenge, which is quote coming when shooting up in Fort McMurray is time.

We really only had about 10-15 minutes to light and shoot each person because we simply pulled them off of their work duties.

*Me standing behind a 767 truck.

Hope you enjoy.