Monday, September 27, 2010

Marks relaunch


The past few weeks have really been busy. Shooting has entailed alot of new campaign work for several agencies.
This post was shot for the relaunch retail clothing store called Marks formerly known as Marks work warehouse.  I shot these on white seamless and used the large elinchrom 6 foot octa.

(even the CBC camera guy who was filming us got in on the action...)
My firefighter exhibit opens on the 4th in Edmonton at City Hall and I have a media day set up for interview on the 5th...
Then I plan on giving almost blog daily updates from shoots these past few weeks in next week as I take a 2 week hiatus from shooting.

Enjoy!

C



Thursday, September 9, 2010

Melting Pot and shooting Fashion with a Jet

Todays shooting went really well. We shot some interiors for the new restaurant called the Melting Pot. A high end fondue restaurant chain with 130+ stores in the USA. The one we shot today is the first one opened in Canada.  We shot this series from 10am-230pm.  (unfortunatly I cant release any of these images yet for proprietary reasons)
Then I had to haul a** to the city center airport to photograph Rees and Michelle on a private Jet we only had till 4pm. 

Basically while I was shooting at the Melting Pot Rees was getting his clothing from Sterling and his crew at Derks formals, while my assistant Nat was running Michelle to Identity Clothing to get her wardrobe.

(Michelle at Identity Clothing with Nat trying on shoes... love that carpet)
We all met at the hanger so Michelle could get her hair and make up done by Prince Nikolas... In the mean time I light the scene, I while Nat ran back and forth from the hanger to the tarmack making sure the shoot ran on schedule.  
(Nikolas doing his thing...)
It was really cold outside and the drizzle was making life really uncomfortable but the models pulled it off. We shot this series in about 30 mins. Total time 120mins from arrival.  
(my initial vision for this shot)
For the teckkies out there. I shot this with 4 heads and two packs. Pretty technical for me, and not something I like to do alot of.

(are u kidding me??!!?? this guy is from Edmonton)
The Elinchrom ranger packs had 3 heads. One head for Michelle on the exit of the plane. Another head for the jet engine, and the last head which ran off Michelle's pack acted as Rees's back light... but just a little "kiss of light" (and many of you know I feel that the use of a heavy backlight seems Wal-Mart portrait like and very contrived) .
(completeing my tests before Michelle arrived)
The last light an Elinchrom Quadra head (quickly becoming my favorite). This Quadra light Rees just off from camera right.

I shot it on the Phase One... with exposure tests on the 1DS mark 3. Typically I would have metered properly but I was short on time, and needed a visual so I shot on the Canon (cause the screen on the $25,000 phase one sucks)
(here is the gear used to complete this shoot the car is loaded with other stuff we didnt use)
Shooting Vons Steak house tomorrow 9am!
Enjoy!